By Malene Birger – Fashion Brand
Before State:
- A strong Brand image, product did not meet the elevated level
- Products quite generic, not desirable
- The Product Development process was not structured to meet the vision of the Brand
- Materials & Accessories sourcing did not achieve the desired results
- Low margin due to high product needs
- Average quality
After State:
- Products achieved & excelled Brand image
- Supply Chain established with an exceptional Factory Partner
- Product Development process was established & aligned with Manufacturing Partner
- Margin increased
- Materials & Accessories sourced to achieve the elevated Product level
- Quality level elevated & the product looked amazing, worn by celebrities and royalty
- Sales increase
- Introduced other markets for global expansion
Time Frame:
