BeMee – Lingerie Brand
Before State:
- An idea, no structure, Team, Brand, Supply Chain or system.
- We started from nothing, but a Brand name, concept & product Direction.
- Without Suppliers, Materials, Logistics Partners, Packaging.
- Without Testing & certifications – which are critical for this Product category.
- CEO had a tendency to be distracted by areas which ere not her expertise & avoiding the areas she should focus.
After State:
- Brand & profile clarified & elevated.
- Supply Chain established: exceptional Factory Partner – the leader in the Period Panty & Technical category.
- Technical Manual created, processes, Quality & Testing requirements established.
- Packaging Supplier integrated, with Sustainable packaging strategy in place.
- CEO accepted coaching & continued Coaching relationship to maintain his focus & clarity.
Time Frame:
