Squatwolf – Activewear Brand

Premium Activewear Brand originated in Dubai. Strong brand presence & big commitment.

Before State:

  • Poor & unreliable Product Quality. Suppliers bought fabric from Stock Markets, which caused quality impact & product variance.
  • Manufacturers without International audits & certifications. Unclear on Product integrity.
  • Margin low. Suppliers were charging above market value for unreliable product quality.
  • Payment Terms – COD/Deposits. This impacted the available Cash-flow & ability to scale.
  • Deliveries were unpredictable & not easy to launch on time. 70%
  • Product Development was unstructured & without a Calendar.
  • No clear innovation or premium appeal.

After State:

  • Premium Product Quality, with systems & processes to ensure it.
  • Strong Supply Chain with International level Factory Partners. Audits, Testing & Certifications in place.
  • High Margin 84% making the Wholesale Business attractive to partners & easy to scale.
  • Payment Terms – excellent terms, especially with Key Partners – TT 60 days.
  • Deliveries 98-99% OTD.
  • Structured Product Development Process with detailed Calendar. Suppliers are trained to work in alignment & provide excellent service level.
  • Product, Accessories & Packaging are Premium & elevated. Some of the best in the Industry.

Time Frame:

Margin, Suppliers, Deliveries, Quality =- 6 months
1 year

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