Puma – Sportwear Brand
Before State:
- A strong Activewear & Lifestyle Brand
- Products quite generic, not desirable
- No interesting lifestyle product capabilities
- Supply Chain limited and basic. Could not meet Market needs.
- No Sustainable Sourcing or understanding
- No capability for elevated product
- Average quality
After State:
- Business growth 180 Million USD to 420 Million USD in 6 years.
- Established Puma Internal Sustainability initiative.
- Implemented STRATEGIC SUPPLIER PROGRAMME & Vendor Scorecard.
- Established PUMA VERTICAL RETAIL, with critical, responsive Supply Chain.
- KERING “Innovation & Sustainable Development Awards” – Special Award for “Visionary Sustainable Sourcing”.
Time Frame:
